In 1914, Thomas Edison's laboratory burst into flames.
The fire devoured his life's work. Prototype records, research notes, original recordings — decades of invention reduced to ash.
As the inferno raged, 67-year-old Edison found his son Charles.
"Go get your mother," Edison said. "She'll never see anything like this again."
Charles later wrote that his father was "excited as a boy." As other men wept, Edison smiled.
Later, Edison was quoted in the New York Times:
“Although I am over 67 years old, I’ll start all over again tomorrow.’
In the years that followed, Edison pioneered better batteries for electric cars, worked with Ford and Firestone to develop synthetic rubber, and kept improving his phonograph technology.
His life’s work has been destroyed.
So got excited.
An smiled.
And pushed on.
Your brain believes what you tell it.
When you label something as "hard," your brain sends stress signals. Your cortisol spikes. Your focus narrows. Your creativity plummets. You start building evidence to support that belief.
That presentation becomes a mountain. That deadline becomes a tidal wave. Something innocuous becomes Mt. Everest — a molehill into a mountain that’s claimed lives and might as well have sucked yours up, too.
But flip that switch?
Call it "easy"?
Your brain relaxes.
Solutions flow.
Problems shrink.
This isn't motivation or magic — it’s rooted in neuroscience.
Your subconscious can't tell the difference between reality and what you feed it. Tell it something's difficult, and it'll build a wall. Tell it something's simple, and it'll build a bridge.
Your challenges might not cost millions in damages.
But your brain works the same way as Edison's did.
The next time you face something that feels impossible, remember that night in 1914 when a man watched his life’s work burn and called it “great.”.
Remember that your brain will build the reality you tell it to build.
So tell it what to believe.
It actually is that easy.
WOW, Adam! Thanks for the insight. Truly thought provoking and inspiring.